I think part of why Haruma is so attractive and refreshing to me is because he's NOT a part of JE. To me (and this is just my opinion), the JE boys kind of have a head start, JUST because they're a part of JE, and not because of who they are. Isn't it so much more impressive that Haruma, who isn't a part of JE, has the status and popularity that he does now?